Electronic chip-sandwiched Lifebuoy soap created panic amongst the households in Beemapally and Valiyathura. These ‘special’ soaps were provided by a survey agency, which wanted to study the health and hygiene habits of the people in the coastal areas.
The survey was conducted by Socio Economic Unit Foundation (SEUF), an NGO based at Vellayambalam, for Unilever Research Medicine (UK) and Intertek CRS limited. The survey agency distributed electronic chip-sandwiched Lifebuoy soap to the locals to read their hygiene habits. They promised Rs 400 in return for every used soap, said a TOI report.
Some women, using the soap, reported of the hidden micro chips inside the soaps to the police on Saturday, following which, police took the two agency officials into custody, who were later released.
The police said that a detailed brochure on the methodology of the survey in Malayalam was distributed to each and every participant. The TOI report quoted a police officer as saying, "We found that the brochure has the information about the chip and only those who agreed to the use of such soaps were enrolled for the survey. Moreover, the agency, which did the survey is an authorised one.
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